The rapidly advancing and competitive market of eCommerce has made it difficult for businesses to reach full potential. Magento is one of the most popular eCommerce platforms in the world because of its features and services.
Only an eCommerce merchant knows how much time, energy and resources, he has put in building an impeccable Magento 1 e-commerce store. However, with the announcement of the end of Magento 1, everyone needs to pack their bags and move to the next and improved level of Magento.
Not everyone is excited to embrace the change. There is a degree of confusion among merchants whether they should move to the next level of the platform or continue with the oldest version only.
This post is all about the reasons why you should embrace the change happily and migrate from Magento 1 to Magento 2. We have mentioned a few key points that will empower you in this step.
1. Mobile and SEO friendly: Most of the online shoppers use their mobiles for the purpose and also, make their payments through mobiles. The responsive fronted design of the Magento 2 migration service delivers an intuitive shopping experience to the customers across every device.
Responsive themes strengthen the interest of customers and impact the ranking of your website positively.
2. Ajax cart: Those who are using Magento 1 stores know how the page reloads each time when a new product is added to the cart. Adding more products will lead to the reloading of the page a number of times. It impacts the user experience negatively.
The page reloading is the major reason behind the customers abandoning their carts.
Magento 2 effectively deals with this pain. The Ajax cart addresses this issue in an out-of-the-box way. It works on JavaScript and allows the customers to add products in the cart with the process of reloading.
3. Modern admin dashboard: The intuitive and sophisticated user interface of the Magento 2 platform displays all your important business information at a single place. The dashboard exhibits your financial data and is an overview of everything including:
Last-placed order
Frequently searched terms
Most viewed products
Average order amount
New customers
Lifetime sales
4. Streamlined checkout: Conversions rates are highly affected by smooth and simple checkout processes. The streamlined checkout process of Magento 2 ensures a quicker checkout process for customers. Take a look at how:
- It asks for customer registration when they add products in the cart and not during the checkout process.
- Every checkout step displays the details of their order which keeps them at ease.
- There are less confusion and fewer formalities.
- Integration of platform with PayPal has made it easier for the customers to make the payment.
- Order summary includes a photo of the product ordered which adds to customer confidence and enhances the conversions.
5. Simplified products upload: Magento 2 proves to be a great opportunity for merchandisers as it is quite easy to upload a new product. It hardly includes a few steps and allows adding YouTube or Vimeo videos along with the photo of the product.
We will not say that the migration is a painless process, it cannot be but it is totally worth it both from the ends of merchandiser and customer.
